It is hard to believe that just two decades ago the area of Hoxton was a run-down and forgotten corner of London, better known as Shoreditch. Located just two and a half miles north of the central City area, its face and fortunes have transformed, rendering it one of the most edgy and sought-after destinations for residents and visitors alike.
Now it has reinvented itself and finds itself at the centre of London’s arts scene, a kind of “mainstream fringe” where local residents include artists such as Tracey Emin and Damien Hurst, musicians and DJs like Andy Weatherall along with stars of the screen and stage and those, like Peaches Geldof, who are simply famous for being famous. It seems that anyone who’s anyone suddenly wants a piece of Hoxton, making it a vibrant as well as convenient location in which to base yourself for a few days in London.
Hoxton offers quick and easy access to everything that London has to offer, with fast transport links right on the doorstep and plenty to do and see within a walk. Hoxton itself has a buzzing night scene, with clubs, bars and galleries galore, while speedy bus and tube connections will whizz you right into the heart of the West End within minutes, opening up a whole world of opportunities.
The aptly named Hoxton Hotel makes the ideal choice for anyone looking for a central London base from which to make the most of their stay. This award-winning boutique hotel has been carefully conceived to create a tranquil and attractive sanctuary for travellers, weekenders and locals. It features 208 exquisitely designed bedrooms, all of which offer comfort with a unique modern twist. More than just a hotel, however, it finds itself right at the heart of the burgeoning Hoxton arts scene. Regular events and exhibitions showcase some of the most talented up-and-coming modern artists and designers, while the bar and grill is a destination in itself, a meeting point and melting pot for drinkers and diners from all walks of life and all corners of the globe.
Rather than set out to self-consciously become an “artistic destination” the Hoxton Hotel has evolved into what it is today over the course of many years. Its history and diversity are reflected in its concept bedrooms, where unique and edgy modern design is carefully matched with luxury and quality to ensure its visitors’ every comfort. Little touches set the Hoxton Hotel aside, such as the free healthy breakfast bags with yogurt, granola, banana and a fresh orange juice that are delivered to guests daily and the unstocked mini fridges which are simply there for guests’ convenience, ready to be stocked at high-street prices from the conveniently located shop in the lobby. The concept rooms perfectly reflect the local area, with many of the furnishings, artworks and lighting pieces sourced within just a few minutes’ walk of the hotel.
Whether you are looking for a stylish local eatery or the perfect base for your first visit to London, the Hoxton Hotel will not fail to disappoint.